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Athletic director's desk reference by Donna A Lopiano

By Donna A Lopiano

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All these instruments communicate performance expectations. • 28 • • Athletic Director’s Desk Reference • Educational Materials Policies, job descriptions, and performance tools communicate expectations to employees and are quasi dictatorial in nature. Educational materials and efforts are investments in the professional growth of employees that will enable them to be better able to fulfill these expectations. Often, athletic managers think that educational investments in their employees involve formal education through conferences, workshops, courses, in-service training programs with guest speakers, and so on.

Thus, the athletic director must embrace the responsibility to communicate frequently and effectively to nonathletic institutional constituents. 18 PLANNING TOOL Management Training of Employees Educational institutions (secondary and higher education) are professional bureaucracies. Managers are educators first, recognized for their professional credentials and expertise in the general subject of education or a specialized academic discipline. These professional educators are so well respected and highly trained that they are also entrusted with the administration of the business of the school or college in addition to what happens in the classroom.

The athletic director should advance this concept by sharing legal and risk management resources and requiring senior staff to subscribe to online sport business and sport litigation newsletters. 8 can be customized and distributed to senior staff for this purpose. 8 Educational Resource— Monitoring Legal Decisions and Understanding Legal Concepts A sample memo from the athletic director to senior staff members that (1) details specific and continuing risk management monitoring and sport law education responsibilities, (2) provides a glossary of legal terms and concepts, and (3) recommends online sport business and sport litigation e-newsletters.

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