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American Empire and the Arsenal of Entertainment: Soft Power by Eric M. Fattor (auth.)

By Eric M. Fattor (auth.)

Movies, tv, and American tradition permeates even the main distant reaches of the globe in remarkable degrees. What have an effect on does the unfold of the yank zeitgeist have on worldwide perceptions of the USA? This publication analyzes the advanced position leisure performs in overseas coverage - weighing its advantages and setbacks to nationwide pursuits abroad.

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Additional resources for American Empire and the Arsenal of Entertainment: Soft Power and Cultural Weaponization

Sample text

Few developments represented the rise of a new echelon of power and the decline of British world order better than the shift in the center of world industrial production from Great Britain to other industrial centers. 98 Meanwhile, back in Britain, much of British wealth remained in financial investments that were beginning to dry up as the race for colonies ended and the ability to exploit new markets declined. The need to ensure that the areas under the control of Great Britain remained as productive and supportive as possible to the imperial homeland meant that media products that denigrated or diminished the position of colonies, allies, or lower classes, while not abandoned, diminished significantly.

For the government, the ability of the Pall Mall Gazette to mobilize such a large amount of public opinion for a conflict located on a forgotten periphery of the British Empire was both surprising and unnerving. Such papers had the ability to direct populist sentiment into certain directions that might not have been in the interests of the government, especially in the development of its imperial policies. The popularity enjoyed by the Pall Mall Gazette stemmed from the paper’s great journalistic innovation of eschewing the perceived duty to report the news in a generic and matter-of-fact way and instead write stories that actively appealed to the interests of the random reader.

93 For the few newspapers that took editorial stands against the war and the overarching British policy toward Transvaal, the consequences for this dissent were crippling. The Manchester Guardian nearly shuttered when its contrarian view cost it most of its readers. Another paper, the Daily Chronicle, switched its editorial position from antiwar to pro-war when a new editor realized the paper would not survive without retaining its dwindling readership by echoing the popular sentiment. After war was declared, the tabloid press assumed its familiar place as a source of both news and entertainment.

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