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A profile of the automobile and motor vehicle industry : by James M. Rubenstein

By James M. Rubenstein

The motorcar is without doubt one of the worlds greatest. greater than 1 billion autos are in use worldwide, and eighty million are produced and offered every year. Motor vehicles--including passenger automobiles, vans, and advertisement cars equivalent to buses and taxis--are the critical capability through which humans and items are transported inside and among such a lot groups on the earth. The motorized vehicle comprises businesses that layout, advance, and manufacture autos and vans. those carmakers, akin to Ford and Toyota, are one of the world's most-familiar company manufacturers. The motorcar additionally encompasses much less famous companies; together with numerous thousand elements makers, tens of millions of outlets, and really good lending enterprises. the significance of the motorcar transcends even its important position within the international economic system. The used to be liable for the various basic suggestions of twentieth-century creation, reminiscent of company association, production tactics, and hard work kin, in addition to revenues suggestions, resembling product branding and customer financing. within the twenty-first century, the motorized vehicle has been a pace-setter in adopting new construction thoughts and increasing into new markets. This e-book will conceal the background, operations and production methods, association, offer chain, key rivals, marketplace and ultra-market forces, law, fresh strategies and demanding situations, and the way forward for the

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Extra resources for A profile of the automobile and motor vehicle industry : innovation, transformation, globalization

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Income, with a broad base and narrow top. GM secured its dominant position in the North American market during the 1950s by advertising heavily on the newly ascendant advertising medium of TV. Popular singers sang “See the USA in your Chevrolet,” reinforcing the French pronunciation of the car’s last syllable. GM’s Pontiac make was advertised to have high performance, Oldsmobile to have advanced technology, Buick to have professional reliability, and Cadillac to have wealthy and powerful owners—this despite the fact that the five makes differed more in appearance than in mechanics.

Renault’s headquarters are located along the banks of the Seine facing the island. After the liberation of France in 1944, Louis Renault was arrested on charges of collaborating with the Nazis, and he died in jail later that year. The French government nationalized the carmaker in 1945. Appointed as the first chairman of the nationalized carmaker was Pierre Lefaucheux (1898–1955), a leader of the French Resistance during World War II and a concentration camp survivor. Lefaucheux set a style of management at Renault that minimized the impact of being nationalized.

Chrysler acquired American Motors (AMC) from Renault in 1987. AMC was formed in 1954 through the acquisition of Hudson Motor Car Company by Nash-Kelvinator Corporation. In 1916, Charles P. Nash (1864–1948), a former GM president, acquired the Thomas B. Jeffery Company, a nineteenth-century bicycle manufacturer in Kenosha, Wisconsin, that started to assemble cars in 1902. Hudson had been established in Detroit in 1909 by Roy D. Chapin Sr. (1880–1936); the carmaker was named for its principal financial backer, Joseph L.

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